Portfolio/

—  Portfolio, work I've done

—  Portfolio

 

Logo Design, Brand Concept, and Strategy

 

Betty

"Real Live Beditations for Real Lazy People."
Betty is a light-hearted approach to making meditation cool for the young and young at heart. In an attempt to shake things up- I wanted the branding to be as far away from typical "wellness" brands as possible. Where meditation is typically light and neutral, Betty is loud and colourful. It's not meditation, it's beditation.  

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Ritual Botanicals

"Everyday Herbal Magic for Your Skin". 
Ritual is inspired by magik, the divine feminine, and the healing power of plants. The client wanted something fun and inspiring- that sparks curiosity- while maintaining a simple elegance. 

Her Confidence

Inspired by a combination of Goop & Carrie Bradshaw, Her Confidence is an online destination for women to embrace their vulnerablity and their power simultaneously. Messy line drawings were created to exemplify the permission to be "wild and messy"- while also connecting back to the script in the logo.

 

MOMENT Meditation

as Canada's first modern meditation studio, the concept behind MOMENT was to make meditation simple, accessible, and relevant for the modern day. Gone are any semblances of yoga and eastern traditions. Instead, the idea of "pressing pause" to "take a moment" became easy to understand brand associations.  With minimalistic design and the use of negative space, the MOMENT brand aims for just that- creating space to breathe. 

See related Press

Feeding Mama

Feeding Mama provides meal plans and delivery to mothers of newborns, immediately after post-partum. Rooted in Traditional Chinese Medicine, Mona and the team wanted to make sure the brand was warm and light so as to keep the product and practice accessible to all. This was done through the use of geometric prints (inspired by baby’s first shapes) and line art that are then complemented by swashes of bright colours.

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WOC Talks

A personal passion project, WOC Talks was created after recognizing a need for a safe space where women of colour can come together. The logo was originally built around the speech bubbles ("Colouring" the typical white emoji speech bubble with shades of brown) with words to follow. (Note: The O from WOC & T from Talks are also stylized to loosely resemble the sign for females.)

 

DJ Elrizzy

after DJ-ing for many years, R&B DJ Elrizzy was ready to create a cheeky, memorable brand.  Enter: Sad Songs for Happy People. As the king of the jungle (happy and care-free), the "sad lion" is an excellent paradox that personifies the tagline perfectly. 

 

Sbiro Remade

Sbiro Remade is upcycled classics. Think: luxury cashmere cardigans and sweaters with a collegiate feel. All items have sweet nothings/ little reminders hand-sewn into them- reminding you to be here, ora. (here, now- in italian). Inspired by the delicate hand-made aesthetic, this logo was created to reflect just that. 

Free Thought Coaching

With feather imagery and thin handwritten font, the logo is intended to feel light, and like a breath of fresh air. The brand itself is inspired by freedom- the freedom of the open sky, the freedom of the desert- and the colour palette is reflected accordingly. 

Print & Digital Design

 

MOMENT MEDITATION
web design & all digital design


To capture the many facets of this modern meditation members' club, visuals and photos were seamlessly integrated in a click-collage- directing users to information that appealed to them

DJ ELRIZZY
web design & all digital design
elrizzy.com

A simple website was requested to convey a simple message- DJ for hire.  The site highlights the client's lighthearted nature and passion for music via lyrical landing pages. 

IN BED WITH BETTY
web design & all digital design
inbedwithbetty.com

A cheeky video paired with bright colours and loud imagery create a website with a young personality- perfect for Betty- a brand and community that aims to make meditation a fun habit. 

 

THRIVE CLINICAL MENTORSHIP
web design & all digital design

Modern, clinical, and light. A minimalist approach was chosen for the Thrive website with a perfect combination of bold copy, bright photography, and simple calls to action.

SABRINA MEHERALLY
web design & all digital design

A diversity & inclusion consultant that thinks “outside of the box”. This idea of being “outside of the box” is reflected in key imagery on the website. Subtle animated effects keep the website looking professional, without looking stale.

FEEDING MAMA
web design & all digital design

Fun gifs, line drawings, and pops of colour keep the Feeding Mama website playful and warm.

 

WOC TALKS
web design & all digital design
woctalks.org

A website was needed to house this growing movement and to launch its online platforms. Resource links are kept tidy and streamlined through tabs while hover effects are used to showcase beautiful imagery in a dynamic way. 

BLOOM ENERGY THERAPY
web design & all digital design


A click-heavy website and photo-heavy website, as per the client's request. Imagery and layout is intended to feel airy and feminine. 

FREE THOUGHT COACHING
web design & all digital design


The client requested a template that was on Squarespace, but didn't look like Squarespace- and this was delivered. Colourful slide out tabs house information while keeping the rest of the site looking professional. 

 

WHERE ARE YOU REALLY FROM?
web design & all digital design
whereareyoureallyfrom.org

A portfolio-inspired website to showcase a passion project. Bold and simple photos are paired with audio recordings of interviews with women of colour- all in the name of exploring what it means to be "from" somewhere else. 

HER CONFIDENCE
web design & all digital design

By showcasing the client's "signature walk"- one of her foundational services, the message is clear upon loading: this is a program for building confidence. 

LEAN 6 SEARCH
web design & all digital design

A professional and masculine website was designed for the client with plenty of nature imagery to balance out industry-specific content (which can feel quite heavy). Key colours are integrated throughout. 

 

RITUAL BOTANICALS
web design & all digital design

A clean and simple shop front that is easy to manage for the client, with plenty of opportunities to showcase brand imagery. 

RACHEL RICKETTS
web design & all digital design

The long-scroll format of the page was made more colourful and interesting by incorporating on-brand scared geometric patterns and shapes. I organized the information-heavy website (with plenty of resources) into tabs, drop-down menus, and an accordion layout.

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RITUAL BOTANICALS
packaging design

 
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MOMENT MEDITATION
print design- Meditation Teacher Training poster

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MOMENT MEDITATION
print design- Business Card
Debossed with foil, 2ply 40ptcotton & light blue trim

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MOMENT MEDITATION
print design- Event Recipe Card

 

Photography & Creative Direction

 

NOT YOUR EVERYDAY

Client: Social Yoga
Photographer: Lauren Zbarsky
Art Direction: Anita Cheung

Intended to shock (ever so slightly); this photo series depicts yoga in truly, everyday settings.

From backbends in dodgeball, bathroom chair poses in the great outdoors, or the down dog sex position, each pose shakes up our understanding of yoga. 

MOMENT MEDITATION

Client: MOMENT Meditation
Photography & Content Creation

Ongoing photography work for social media & blog content including lifestyle, portrait, and event photography. 

Photos are used to reflect the brand's light-hearted and breezy aesthetic. 

GLITTER GURLZ


Photography & Direction

Parodying the male gaze & celebrating sex. 

This series replaces what would typically be "money shots" in the pornography industry, with glitter- and lots of it. 

See Related Press here,  here, and here 

 

WHERE ARE YOU REALLY FROM?

Photography & Direction


A multimedia project exploring what it means to be a woman of colour. 

Simple studio photos were paired with audio interviews with the women as they shared their experiences. 

 

BETTY

Brand Photography & Direction

Betty photo and product shoots were inspired by the fun and quirky, eccentric-quality of dreams. Props ranged from cereal to disco balls and a soft-focus effect was applied to the images to further create a hazy-fuzzy mood. 

RITUAL BOTANICALS

Brand Photography & Direction
Product Photography

Ritual is an all natural skincare brand with an affinity for the divine feminine. As a result, the female body was celebrated in a garden-of-even-esque photoshoot. 

WOC TALKS

Brand Photography & Direction


Feel seen, and feel supported. These were the key words behind this dreamy photoshoot featuring womxn of colour, coming together. 

 

& more.

Be in touch to work together.